Charity Fundraising - Publications Books

Fundraising Management: Analysis, Planning and Practice
Adrian Sargeant and Elaine Jay This text is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Routledge 2004 Buy from Amazon
Building Donor Loyalty
Adrian Sargeant and Elaine Jay Provides a practical guide to the factors that drive donor retention, explaining how fundraisers can keep their donor committed to their organizations, and helps organizations develop donor value over time. Jossey-Bass 2004 Buy from Amazon
Marketing Management for Nonprofit Organizations -  second edition
Adrian Sargeant Provides an overview of the theory behind nonprofit marketing and analyses key nonprofit sectors such as fundraising, the arts, education, healthcare and social ideas.Oxford University Press Buy from Amazon
Direct and Interactive Marketing
Adrian Sargeant and Douglas West A comprehensive review of the principles of direct, database and interactive marketing, providing both theory and examples from professional practice, drawn from some of the most successful direct marketing campaigns undertaken on both sides of the Atlantic. Oxford University Press Buy from Amazon
Benchmarking Charity Costs
Adrian Sargeant and Juergen Kaehler Charities Aid Foundation, West Malling, Kent ME19 4TA Buy from Amazon
A Lifetime Of Giving: An Analysis of Donor Lifetime Value
By Adrian Sargeant and Jane McKenzie Charities Aid Foundation, West Malling, Kent ME19 4TA Buy from Amazon